JustGiving: Join the JustGivers

Following the pandemic and cost-of-living-crisis the battle-worn nation was facing crisis after crisis and research showed people were feeling more pessimistic and powerless than ever. Our campaign insight was inspired by Mr. Rogers who famously said '“If you look for the helpers, there will always be hope".

The campaign aimed to inspire people to feel optimistic again whilst encouraging them to turn that optimism into action. We produced a brand TVC that heroes three groups of real-life fundraisers: the three days who raised over £1m in-memory of their daughters who sadly all took their own life, Paula who after a motorcycle accident became the first paraplegic swimmer to cross the channel as part of a swim team and Manny who raised thousands of pounds for dementia by selling samosa’s outside Wolverhampton FC.

Alongside the TVC we produced over one hundred campaign assets to allow for optimisation. I led the process from briefing through to delivery with the campaign running across TV, BVOD, Meta, YouTube, Performance Max and Paid Search.